Brand development and revitalization, including management and employee workshops

Copywriting and print production of any kind, including marketing collateral and training materials

Film and video production, from training programs to marketing DVD's and more

Project and event management

Market and consumer research, both quantitative and qualitative

Public relations management


Brand development and revitalization, including management and employee workshops

Brand Ignition
The most effective and efficient use of your marketing dollars begins with a carefully developed brand strategy. My proprietary program, Brand Ignition, is an invigorating guided 4-6 week journey that results in a fully developed, strategic brand direction. The program consists of internal and external research, a highly interactive workshop with key team members from your staff and a resulting report filled with branding and marketing recommendations. Don't waste another media dollar without it!

Staff-Wide Branding Recharge
Your newly developed brand must be embraced in your corporate culture if it is to flourish. This is effectively addressed through my employee integration program, The Staff-Wide Branding Recharge. This post-Brand Ignition workshop is designed to engage staff members at every level with your newly developed brand strategy. The result is more clearly connected team players better prepared and motivated to guide the company toward goals that everyone understands.

Creative Ignition Workshop
Stimulate creative thinking in your staff members, and you'll see positive results on the bottom line. This highly interactive workshop is designed to foster, energize and maximize innovation in all aspects of business thinking. Each workshop is customized to participants and works as an effective problem-solving and motivational tool for any level of employee. The workshop can also be customized to address a specific issue or challenge through creative processes.


Copywriting and print production of any kind, including marketing collateral and training materials

You name it, I've written it. For practically every industry. Brochures, web sites, television commercials, sales kits, newsletters, training materials, articles for internal and external institutional publications, human-interest profiles and more. I also edit other writers' materials.


Film and video production, from training programs to marketing DVD's and more

With a long list of awards to my credit, I've written and produced hundreds of film and video television commercials, as well as radio spots. I've also produced training and educational tapes, sales and fundraising videos, corporate films, CD-ROMs and more. I have developed concepts to fit into production budgets ranging from miniscule to moderate to mega and know ho to minimize costs without sacrificing quality. Whatever the budget, my productions are always professional and effective.

Project and event management

Relax. I've got it under control...every little detail. From developing a comprehensive critical path covering all the details of preparations, to preparing continuously updated checklists, to providing operational directives and post project/event reports, I make it happen.


Market and consumer research, both quantitative and qualitative

Data plays an invaluable strategic role in the marketing history of most successful companies. Getting up to date and accurate information can be as relevant as finding the missing link when it comes to understanding your market and customer. I'll help you figure out what information is vital to developing a plan toward your goals. Then I'll facilitate the research and provide reports that analyze how the information can best be utilized for your business.


Public relations
management

I've put the spin on kitty psychiatrists, sugar-shirking chefs and high-price ticket scams. I'll find the story in your news and get it where it needs to go, plus help you prepare for the unexpected.